LARA ANNE BLACK IS LAB MEDIA…
Through LAB Media I offer copy and specialist writing, as well as high level Strategic Marketing, media planning, public relations and CSI services.
I created LAB Media in 2002 as a way in which to consult independently, but it was only in September 2007 that I decided to leave the corporate rat race full time and pursue projects that resonate with the fundamental values that underpin my role as a woman, a mother, a consumer and a committed South African citizen.
The Internet Solution (c/o founder, Ronnie Apteker) features a fabulous pay off line in all their billboards: Do what you love; love what you do. That may sound cliched but I believe that fulfillment is equal only to the degree of integrity one invests in any endeavor. And so, I aim to represent integrity brands and work on projects that fuel my passion for communication, for people and a desire to make a difference in South Africa.